Dax completed his degree in Civil Engineering at Ryerson University and promptly realized he did not want to be an engineer - creativity became a non-negotiable in his career path. For the past 7 years, Dax has immersed himself in Toronto’s creator community and gained valuable experience working with brands like Glossier, Inkbox, Mejuri and more. Comfortable both in-front of and behind the camera, Dax is involved in every step of the creative process. From art direction, styling, prop styling and editing, he loves to see projects from conception to completion which allows him to constantly learn and develop new skills. He is inspired by the evolving digital landscape and has most recently applied his skills to short-form video format (TikTok, Reels), where he believes there to be huge opportunity for any brand.